[messages] [Feature Requests] New iPads are good news for mobile marketers

jamesclark jmsclark02 at yahoo.com
Mon Oct 28 02:24:10 MST 2013

This week saw the announcement of two exciting new mobile devices:
Apple’s iPad Air and iPad mini with retina display. It’s good news
for consumers and mobile marketers alike. As with any new hardware
launch, there are some exciting implications for the mobile marketing
world. The announcement of two new devices at once is even better.
Weighing it at just one pound, the iPad Air will be the lightest full
size tablet on the market. The new iPad mini is also sure to generate
excitement as it is vastly superior to Apple’s first iPad mini. It
comes with the new A7 processor and Retina display.

__New mobile devices mean new mobile users__

Whenever a new popular mobile device is released, there is a huge influx
of new mobile users. The good news for mobile marketers is that new
mobile users with new mobile devices means lots of people searching for
apps and other ways to use their new device. With both devices set to
hit the market in November, there’s never been a better time to start
working on a user acquisition campaign.

Mobile marketers recommend giving it one month and then running some
extensive analytics to see how the new devices are affecting your
business. If the new devices account for a significant portion of your
web traffic and are converting on your advertisements, then those are
devices that you will want to target in your marketing efforts.

__Tablet users are unique in the mobile marketing demographic__

There’s a tendency to group all mobile users into one big category. In
actuality, users of different mobile devices are as different as their
devices themselves. Research has consistently shown that tablet users
make more purchases and larger purchases on their device then smartphone
users. They also tend to spend more time on their device than smartphone

While smartphone users will use their device more times throughout the
day, it is usually in short bursts. Tablet users typically use their
device the most during the evening hours and have longer engagement
periods. Female iPad users spend about 15 hours a month in mobile apps
compared to 12.5 for male iPad users.

Furthermore, while tablets are becoming more and more popular, tablet
advertising is not. Tablets only account for 25% of mobile ads meaning
there is more room for growth with tablet advertising than with

__In time for Christmas__

Finally, the new iPads are coming in time for Christmas. Today, 14% of
Christmas shopping is done on tablets. 90% of that is done on iPads. To
really capitalize on these new iPads, consider ways to promote your
product, service, or mobile app during the Christmas season. You want
people engaging with your business during the busiest time of the year.
If you have a mobile app, the period of time between Christmas and New
Year’s is when mobile app downloading will be at its peak as new iPad
owners start searching for apps.

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